20 SEO Experts Offer Their Advice For 2026

This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?”

My belief is that SEO is a practice that needs to be adaptable to the end goal and not fixed to any predetermined notions centered around Google, ranking, or keywords. The foundation of SEO is about making yourself visible online wherever your audience can find you.

“S’ is for “search engine,” but one of my favorite phrases from the year is…