Google announced two updates to Demand Gen ahead of Google Marketing Live.
View-through conversion (VTC) optimization is now available for Demand Gen campaigns in Google Ads. This setting lets campaigns optimize toward view-through conversions on YouTube.
Google is also expanding Commerce Media Suite to support Demand Gen inventory in Google Ads. This adds Google Ads to existing Commerce Media Suite support in Display & Video 360 and Search Ads 360.
What’s New
VTC Optimization
When enabled, VTC optimization lets Demand Gen campaigns optimize toward…

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