Zerodha’s Rainmatter is doubling down on portfolio management services with its PrimeInvestor bet, signalling a shift beyond broking into advisory-led wealthtech
As India’s investor base matures and portfolios scale, demand for research-backed, personalized portfolio management is driving a projected 7x growth in the PMS market
Wealthtech players like Zerodha and Groww are building diversified revenue streams through PMS, mutual funds, and advisory to offset pressure on trading-led income
Wealthtech startup…

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