“Ecommerce complexity in India will only increase. Every layer of complexity strengthens our relevance,” Unicommerce MD & CEO Kapil Makhija said during the Q4 earnings call.
Elaborating on the trend, Makhija said a typical brand that operated across 3-4 sales channels five years ago now juggles 8-12. Peak single-day order volumes have risen to 55 Lakh units from 12 Lakh. This has pushed Unicommerce’s integrations to nearly 350 from 100 earlier, creating new opportunities for the…

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