If you approach the Asia-Pacific search strategy as simply an extension of your U.S. or European Google strategy, you will miss how discovery actually works across the region. Google is still dominant in many markets. But the landscape is far more fragmented than most global teams assume.
Japan is a clear example. Bing holds 31.63% of search share alongside Google’s 59.58%, which is enough to materially influence both SEO and paid performance.
South Korea tells a different story, but leads to the same conclusion. Google (46.81%) and Naver (43.96%)…
