119 D2C Brands That Are Disrupting India’s Consumer Market

The rise of direct-to-consumer (D2C) brands in India in the past decade has transformed how consumers shop and engage with products. From a more personalised shopping experience to a wide gamut of offerings, the D2C ecosystem in India has not just created a new wave of entrepreneurs but also democratised access to quality products.

Be it Mamaearth, which has gone on to list on the stock exchanges, to IPO-bound Lenskart, India’s D2C ecosystem has truly come of age in the past ten years. And, there is much at stake here. 

As per Inc42,…