India’s $100 Bn D2C Gold Rush And The Forces Driving It

With consumers increasingly seeking convenience, transparency, and personalised experiences, D2C brands have emerged as a dynamic force in shaping the future of ecommerce. The industry is experiencing a remarkable Compound Annual Growth Rate (CAGR) of 40% in India since 2022. 

It was expected that D2C would become an industry worth $60 Bn by 2027. However, the sector has already crossed that threshold and has become an industry worth $80 Bn in 2024; in 2025, it is expected to surpass the $100 Bn mark. This growth of D2C in India is fueled by a…