CRED Cranks Up The Loan Machine

When Cred crossed INR 2,400 Cr in revenue last year, it finally sent a message to India’s fintech ecosystem. The company’s strategy of targeting just the top 1%-2% of the fintech customer base was finally paying off.

Over the past 18 months, the Kunal Shah-led startup launched several products that sought to increase user engagement on the platform, but the latest changes are all geared towards monetising this top 2% of the fintech user base.

Like this past week, when CRED did the most CRED thing, launching secured loans with a…