WNS: AI unlocks market opportunities for BPMs: WNS

The BPM sector should focus on the opportunity and not the threats that new technologies like artificial intelligence bring, and those who don’t invest in AI are at risk of being left behind by competitors, said Keshav Murugesh, group chief executive officer, WNS.

AI unlocks a new market opportunity for BPMs in the digital, technology and operations side of enterprises, where clients can be offered 40% reduction in the total cost of ownership (TCO) of running these operations, Murugesh told ET in an interview.

“These are processes not in the hands…