Urban Company Joins The Rush Hour

Everyone wants a piece of the quick commerce action, and even Urban Company has jumped on the bandwagon

Three years ago, we wrote about the 15-minute economy. At the time, quick commerce had just begun to find its feet. But in 2025, pretty much everyone — like Urban Company, this week, for instance — wants a piece of it.

Born out of the quick commerce boom in post-pandemic India, it’s similar to the renaissance in hyperlocal delivery startups almost a decade ago now. Today, when it comes to consumer services,…