Amazon’s 2024 Brand Protection Report: AI, Legal Action, and Customer Education in the Fight Against Counterfeiters

Amazon is stepping up its fight against counterfeiters—using AI, legal action, and customer education to keep its marketplace safe. The e-commerce giant’s 2024 Brand Protection Report reveals just how far it has come in stopping bad actors before they can fool shoppers.

Amazon’s advanced AI-powered detection systems are proving to be game-changers. The company says it blocked more than 99% of suspected fake listings before brands even had to flag them. This aggressive approach has led to a 35% drop in infringement reports from brands since 2020…