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The Ghibli AI trend is everywhere — meet the man who made it go viral

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Studio Ghibli’s signature animation style, known for its whimsical characters and storybook-like visuals, has taken over the internet in a new way—through AI-generated “Ghiblified” portraits. This trend has captivated social media users across the globe, with celebrities, athletes, and even politicians joining in on the craze.

The viral phenomenon gained so much traction that OpenAI CEO Sam Altman humorously pleaded for users to slow down, saying his team needed sleep and couldn’t work 24/7. But how did this trend explode in popularity?

Meet…

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