RetailTech

How To Utilise Customer Insights To Enhance D2C Strategy

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SUMMARY

One-size-fits-all marketing is a thing of the past; nowadays, data-driven decision-making is everything

Customers want companies to recognise their particular demands and provide individualised experiences. Customer insights become important in this situation

Repeat customers generate more revenue and act as brand advocates, driving new business through word-of-mouth referrals

In today’s competitive market, one should realise that the key to thriving in the landscape of D2C business lies within the treasure trove…

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