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Google’s spam policy hit by EU antitrust complaint from German media company

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A German media company has complained to EU antitrust regulators following Alphabet unit Google’s crackdown against companies gaming its search algorithm to push up rankings for other sites.

In its complaint to the European Commission, Hamburg-based Meraki Group GmbH urged immediate action against the policy, saying it penalises websites.

Launched in March last year, Google’s site reputation abuse policy targets the practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site’s ranking…

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