Creators step it up for a real connect

Indian content creators are venturing beyond the familiar territory of brand partnerships and experimenting with a more direct and experiential approach. They are exploring exclusive in-person meetups and immersive programmes as they seek greater autonomy and more revenue streams.

Whether it is a book reading retreat in picturesque Kasuali, a ‘private, invite only’ podcasting retreat hosted by a prominent podcaster, a pole fitness workshop in Vietnam, an ‘anti-party’ New Years Eve in the wilderness or just a chance to embark on an adventure to an off…