Rigi’s New Lifeline, Reliance Reboots Esports Play & More

With Finfluencers Out, Can Rigi’s Beauty Bet Deliver?

Once riding high on India’s stock market boom, Rigi has shut down its core finfluencer business and pivoted to beauty and lifestyle content. The move comes in the wake of a SEBI crackdown on unregistered finfluencers, several of whom were operating on Rigi’s platform. 

The startup has now launched Lit Vibes, a beauty-focussed content app, in what appears to be its last roll of the dice to stay afloat.

The Back Story: The Bengaluru-based…