Global AI spend to rise 60% in 2025 even as Microsoft, Amazon, Alphabet, Meta share drops: UBS

Global artificial intelligence (AI) spending is projected to rise significantly in the coming years, with UBS estimating a 60% year-on-year increase in 2025, to $360 billion.The momentum is expected to continue in 2026, with a further 33% rise to $480 billion.

However, the share of spending attributed to the Big 4 tech giants — Microsoft, Amazon, Alphabet, and Meta — is anticipated to decline, falling from 58% in 2025 to 52% in 2026.

The report said “we expect global AI spend to increase by 60% y/y in 2025 to reach $360 billion and 33% in 2026 to…