Zalando uses AI to speed up marketing campaigns, cut costs

European online fashion retailer Zalando is using generative artificial intelligence to produce imagery faster for its app and website, it said on Wednesday, as AI shakes up the fashion industry and cuts costs. Zalando, which sells branded clothes, shoes, and accessories across 25 markets in Europe, is using AI to produce imagery quickly enough to respond to short-lived fashion trends spread on social media. It is also developing AI-generated “digital twins” of models to use in its marketing.

“We are using AI to be able to be reactive,” Matthias…