Advocacy group threatens Meta with injunction over use of EU data for AI training

Austrian advocacy group NOYB said on Wednesday it would seek an injunction against Meta Platforms that could lead to billion-euro damages claims if the tech giant goes ahead with plans to use Europeans’ personal data to train its artificial intelligence models.

NOYB (none of your business), led by privacy activist Max Schrems, said it had sent a cease and desist letter on Wednesday to Meta which plans to start using personal data from European users of Instagram and Facebook from May 27.

Meta has cited a legitimate interest under EU privacy rules for…