Focus On Premium, Not Price Wars

Fresh off its stock market debut, Ather Energy is looking to pick up speed and enter its next phase of growth on the back of the successful first phase of launch for the Rizta scooter and new products in the pipeline, chief business officer Ravneet Phokela said. 

Ather became only the second EV firm in India to go public after Ola Electric, and reported a 17% year-on-year drop in Q4 FY25 losses just earlier this week. Revenue grew by nearly 30% YoY to INR 676.1 Cr, driven by higher sales volumes and improved margins.

In a post-IPO…