Myntra Enters Singapore To Target Indian Diaspora In Its Second Global Push

Myntra said it decided to start the international expansion with Singapore as the country stood out as a concentrated and active segment in its international web traffic

The Flipkart-owned platform is aiming to reach 12% to 15% of the 6.5 Lakh Indians residing in Singapore

For Singapore customers, Myntra will ship the products from India. The brands will hold inventory and will handle the shipping, supported by Myntra through a third-party provider

Myntra has gone live…