Before Apple’s next big reveal: How iOS 18 redefined updates and user reach

As we approach the next wave of Apple software updates at WWDC, iOS 18 stands out as one of the most transformative updates in recent years not just in features, but in how swiftly users have embraced it. Introduced at WWDC 2024 and released to the public in September, iOS 18 ushered in a new era of personalization, intelligence, and cross-platform connectivity. For the first time, users could fully customize their Home Screen and Control Center, while a redesigned Photos app streamlined media navigation.

The update also brought RCS messaging…