BRND.ME Sells MensXP To RPSG Group

Roll-up ecommerce unicorn BRND.ME (formerly Mensa Brands) has sold MensXP’s parent entity India Lifestyle Network (ILN) to Kolkata-headquartered RPSG Group, people aware of the matter told Inc42 on the condition of anonymity.

As per sources, BRND.ME sold ILN for around $9 Mn in an all cash deal. This is an almost 85% drop in valuation from around $60 Mn Mensa Brands had acquired ILN at the end of December. 

ILN founded by Anagad Bhatia in 2017 runs MensXP –  a men-focused platform that publishes content about lifestyle categories, iDiva…