Razorpay invests $30 million into consumer payments startup Pop

Pop, a consumer payment platform, has raised $30 million from payments solutions company Razorpay. This investment will go towards solving two of India’s most pressing challenges in digital commerce: rising customer acquisition costs (CAC) for merchants and the lack of meaningful rewards for consumers, the company said.

The company operates a rewards-first UPI payments app that merges payments, commerce, and credit into one experience. It has previously raised funding from several marquee investors, including India Quotient, Unilever Ventures,…