Infosys And Adobe join hands to incorporate AI in marketing

IT services bellwether Infosys announced a strategic collaboration with Adode to transform marketing life cycle of global brands with artificial intelligence (AI), according to a statement on Wednesday. Infosys Aster marketing suite and Adobe will launch a joint offering under the partnership for global brands and marketers to unify customer experience at scale, personalise content to drive growth and streamline workflows. The financial details of the deal were not divulged.

Infosys Aster is a set of AI-amplified marketing services, solutions and…