Prime Day 2025 Scams Surge: 36,000 fake sites, 75,000 impersonation texts target Indian shoppers

As Amazon’s Prime Day 2025 approaches, shoppers aren’t the only ones gearing up for deals. Scammers are also getting ready with fake websites, deepfake influencers, and a flurry of AI-powered phishing texts aimed at India’s online buyers.

A new study by cybersecurity firm McAfee reveals a worrying spike in fraud attempts tied to Prime Day. The company has flagged over 36,000 fake Amazon websites and 75,000 scam texts mimicking Amazon, many of them crafted using AI to appear alarmingly authentic.

India, one of the world’s most active online…