Competition heats up in quick commerce as Amazon takes on Zepto, Blinkit with 10-min dash

New Delhi, Amazon‘s launch of 10-minute delivery service, Amazon Now, in Delhi following its debut in Bengaluru, has heated up the quick commerce space, which is already marked by fierce competition among Blinkit, Zepto, and Swiggy Instamart, making India one of the few markets globally where ultra-fast delivery is thriving.

A report by ICICI Securities in April this year, in fact, had talked about how quick commerce platforms are building deep-habit loops, are no longer confined to speed and snack-led occasions, and structurally reshaping retail…