Reliance rolls out Ajio Rush to take on Myntra, Newme, Slikk and other fashion quick commerce startups

Reliance Retail Ventures has entered the quick commerce race in fashion with the launch of Ajio Rush, a four-hour delivery service introduced in the first quarter of FY26. Currently live in six cities, the service offers more than 1.3 lakh styles and is showing “promising unit economics,” according to the company, driven by higher average order values and lower return rates.

“Ajio Rush, a 4-hour delivery service, was launched during the quarter and is live in six cities with 130k+ options,” Reliance said in its Q1 FY26 earnings report.

Ajio’s…