Groww’s New Formula: Be Everything To Everyone

For years, the Groww narrative has been a deceptively simple one. Build a clean, intuitive platform, target the burgeoning mass of new-to-market retail investors, and ride the wave of India’s equity boom.

It was a strategy that paid off handsomely, catapulting the Bengaluru-based unicorn past its arch-rival Zerodha in active user numbers and setting it on a seemingly unstoppable march towards a blockbuster IPO. With over 1.5 Cr users, INR 1,819 Cr in profit for FY25 and a fresh $200 Mn in the war chest, Groww looks set for a bumper public…