Reliance enters fashion quick commerce with Ajio Rush

Reliance Retail has forayed into fashion quick commerce with the launch of Ajio Rush, a 4-hour delivery platform catering to urban consumers in six cities, including Mumbai, Delhi-NCR, Bengaluru, Hyderabad, Chennai, and Ahmedabad.

Ajio Rush offers over 1.3 lakh styles across various categories, including casual wear, ethnic wear, western wear, footwear, and accessories. The service draws from Reliance’s existing warehousing and logistics network, enabling quicker turnarounds…