How To Get Your Content (& Brand) Recommended By AI & LLMs

The game has changed, and quite recently, too.

Generative engine optimization (GEO), AI Overviews (AIOs), or just an extension of SEO (now being dubbed on LinkedIn as Search Everywhere Optimization) – which acronym is correct?

I’d argue it’s GEO, as you’ll see why. And if you’ve ever built your own large language model from scratch like I did in 2020, you’ll know why.

We’ve all seen various frightening (for some) data on how click-through rates have now dropped off the cliff with Google AIOs, how LLMs like ChatGPT are eroding Google’s…