Our farming model protects Farmers from Volatility of Open Market Pricing: Anukool Joshi, PepsiCo India

PepsiCo primarily operates in India through a collaborative farming model that enables the company to offer farmers assured buyback for their produce at pre-agreed prices, says Anukool Joshi, Director, Supply Chain Agro, PepsiCo India. This approach, he notes, significantly reduces market risk and provides income predictability for thousands of farming families across the country.

In an interaction with ET Digital, Joshi noted that the company’s role goes far beyond procurement. From access to high-quality seeds suited for processing to agronomic…