AI PPC Strategies For Business Growth

Marketers tend to prioritize top-of-funnel awareness and bottom-funnel conversion efforts.

Yet, the mid-funnel stage is where prospects actively weigh options and is crucial for sustained growth and profitability.

Overlooking this critical stage can reduce revenue potential. Using AI-driven paid media for nurturing and retargeting can bridge this gap, converting high-quality leads into profitable customers.

Importance Of Mid-Funnel Engagement

Prospects in the mid-funnel have already expressed interest and are ready to move to action.

They are…