Choose General Trade Over Quick Commerce: Veeba’s Viraj Bahl

Veeba founder and MD Viraj Bahl said that general trade (GT) is the most important channel for founders looking to build a profitable FMCG brand

“GT is where you earn money. GT is where a brand is built,” Bahl said at Inc42’s ‘The D2C & Retail Summit’

While D2C and retail brands across sectors are chasing fast growth via quick commerce platforms like Blinkit, Zepto, and Instamart, Bahl’s thesis flips the narrative

Amid the rapid growth seen in the quick commerce sector in the country, Veeba founder and MD…