Apple solves its social media fragmentation problem with ‘In the Loop’

Social media has been fragmented since Twitter got X’d and cleared the path for Threads, Bluesky, Mastodon, and others. Still, Apple personalities like Tim Cook still rely on sharing company news, often exclusively, on X. Others seem more fond of Instagram. It’s a lot to follow, especially if you’re off one or more social media networks.

Apple seems to have heard the feedback that it can be rather strange that company news, especially from CEO Tim Cook, can solely exist somewhere…