Google On Balancing Needs Of Users And The Web Ecosystem

At the recent Search Central Live Deep Dive 2025, Kenichi Suzuki asked Google’s Gary Illyes how Google measures high quality and user satisfaction of traffic from AI Overviews. Illyes’ response, published by Suzuki on LinkedIn, covered multiple points.

Kenichi asked for specific data, and Gary’s answer offered an overview of how Google gathers external data to form internal opinions on how AI Overviews is perceived by users in terms of satisfaction. He said that the data informs public statements by Google, including those made by CEO Sundar…