How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?

This week’s Ask An SEO question comes from an ecommerce business that followed best practices, but still lost traffic after migrating to a new platform.

“We recently migrated our ecommerce store to a new platform, and despite following all the recommended SEO practices, our organic traffic dropped by 30%.

What recovery strategies should we prioritize, and how long should we expect before seeing improvements?”

This is a common frustration many ecommerce businesses face after a platform migration.

But why does it happen, and more importantly, how…