TikTok launches ‘TikTok Pro’ in Europe with built-in charity program

TikTok is launching a new version of its app called “TikTok Pro” in Germany, Portugal, and Spain. The app features TikTok’s new “Sunshine Programme,” which allows users to support charitable organizations.

Users can earn ‘virtual sunshine’ by inviting others to join and by interacting with charity-related content, such as liking or reposting videos, following charity accounts, or searching for charitable causes. They can then use this virtual sunshine on a charity, after which TikTok will make a donation to the organization.