Apple quietly builds AI search tools as Tim Cook rallies employees behind ‘revolutionary’ push

After years of staying quiet on artificial intelligence, Apple is now making bold internal moves to catch up — and eventually lead — in what CEO Tim Cook is calling a revolution “as big or bigger” than the internet or the iPhone. In a rare all-hands meeting held after the company’s August earnings, Cook told employees that “Apple must do this. Apple will do this. This is sort of ours to grab,” according to Bloomberg’s Mark Gurman.

While Apple has taken heat for arriving late to the generative AI wave, Cook argued the company’s…