Why Your PPC Structure Should Mirror Your Business Model

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there.

But then reporting becomes messy. Budget allocation feels random or reactive.

Then, when leadership asks for performance broken out by product line or region, you’re left pulling together a spreadsheet patchwork that still doesn’t tell the full story.

That’s because your PPC account structure doesn’t match how the business actually operates.

When your campaigns…