Ather Energy Turns Focus On ‘Middle India’ As Q1 Losses Shrink

EV major Ather Energy is turning its focus to what it calls Middle India, a region that spans across states like Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh, and Odisha, to raise its market share and boost sales in FY26, cofounder and CEO Tarun Mehta said in a post-earnings call today. 

The company, according to him, believes this region, historically underserved by the electric vehicle (EV) companies, presents significant headroom for growth through rapid distribution expansion. The…