Data & AI For Brands To Stay Ahead: Google’s Satya Raghavan

Google’s Raghavan believes that D2C brands have to integrate first-party data GenAI in their marketing campaigns to stay ahead of the competition

Calling old school marketing funnel dead, Raghavan proposed a new 4S engagement strategy of catering to scrolling, streaming, searching and shopping

The Google executive also talked about changing consumer behaviour, reducing attention spans, interconnectedness of marketing channels, consumer intent and others

As rising…