Effective SEO Organizational Structure For A Global Company

Global companies today face a paradox. Search is more important than ever, yet how it’s managed across markets is often inconsistent, inefficient, and misaligned with broader digital goals.

Too often, SEO is seen as a localized effort, tactically delegated to regional teams or outsourced agencies.

While local knowledge is critical, international SEO success demands structure, governance, and repeatable processes. Otherwise, companies waste resources, duplicate efforts, and fail to capitalize on scalable gains.

This article offers a blueprint for…