Eye On Global Horizons, Can Lenskart Win On Affordability Card?

LensKart sees itself as the largest eyewear retailer in India in terms of revenue, even with a meagre 4-6% of the market in its command. The observation comes from the draft IPO papers filed by the Peyush Bansal-led firm last week.   

Does it look through a foggy lens? Well, in a grossly fragmented market with unorganised players controlling 76% of the $9.2 Bn retail pie, according to the draft IPO papers, the share of the branded retailer is arguably one of its biggest chunks. 

The share of D2C brands in organised eyewear retail is still…