Amazon’s rocky Alexa+ launch might justify Apple’s slow pace with next-gen Siri

Amazon has finally started rolling out Alexa+, its oft-delayed overhaul of the Alexa voice assistant built on large language model technology. However, Alexa+ shows how difficult it is to replace a mature voice assistant with generative AI, especially when users expect instant, consistent results for simple tasks. It’s a real reality check on the notion that Amazon has managed to release something Apple promised and hasn’t shipped.

Alexa+, available as an limited preview on select…