WROGN and Bewakoof backer TMRW to raise $50 Mn from ServiceNow Ventures

TMRW, an Aditya Birla Group venture, is set to raise Rs 437 crore (around $50 million) from ServiceNow Ventures.

The proceeds will be used to expand its portfolio of digital-first fashion brands and use the investor’s artificial intelligence platform to enhance operations and customer experience.

Launched in mid-2022, TMRW’s portfolio of brands include Bewakoof, WROGN, The Indian Garage, and Nobero, catering to Gen Z and Millennial shoppers.  In June last year, TMRW backed men’s apparel brand WROGN, investing $15 million to acquire a 16% stake…