Ahead of festive season, Myntra introduces zero-commission model for some ethnicwear brands

Flipkart-backed online fashion retailer Myntra has introduced a zero-commission structure for certain brands in the women’s ethnicwear space, ahead of the festive season. The new model will be in effect for three months, starting August 15. These months are crucial for online commerce platforms as they account for most sales thanks to users shopping for the festive season.

“The festive season being a high-consumption period across the country, we are deeply committed to providing an ecosystem for the next generation of digital-first brands … with…