Multimodal Search Is Reshaping The Funnel For SEOs And Marketers

For years, marketers built their strategies around a clear and visible funnel: awareness, consideration, conversion.

It worked well in a web where behaviors were traceable, people clicked links, visited pages, signed up, bought a product, or bounced.

We were able to track almost all of it, and we had attribution models that helped show return on investment (ROI) to specific channels (with varying degrees of accuracy and certainty).

The journey hasn’t disappeared, but it’s harder to detect, and it has become a lot more convoluted.

People are still…