AI-Powered Search: Adapting Your SEO Strategy

Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts toward AI-driven answers.

Organic clicks are going down as a result of Google AI Overviews and the rise of zero-click searches, where users get answers directly on Google’s search results page without clicking through to any websites.

SEO is not dead; it just evolved. To succeed in this new era, brands and marketers need to embrace structured, intent-driven content, enhancing trustworthiness, and aligning more closely…