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India’s new age dating apps look beyond world of swiping left or right

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In a year when Match and Bumble doubled down on algorithms, India’s dating entrepreneurs leaned the other way. Their thesis? That love here is less about speed, more about safety, culture, and context.

By Pihu Yadav  August 18, 2025, 12:51:53 PM IST (Published)

In India’s crowded dating market, swiping left or right is starting to feel passé. The country’s new wave of startups is betting instead on verified identities, regional languages, and even offline salons to answer the harder question: who’s really worth your time?

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